We Capture Retail

“At Trax, we have created a revolutionary image recognition platform for retail from a deep understanding of the consumer goods industry and our clients’ business-critical needs.

As a strategic partner, we pride ourselves on staying ahead and providing the right tools and insights to help our customers achieve their business goals faster and in a more agile way. With Trax, brands can easily control their performance gaps, identify category opportunities and increase their revenue immediately. Trax is transforming how in-store data is being collected, viewed and analysed, to give you a real competitive advantage in the marketplace.”

Joel Bar-El, CEO, Trax

Who we are

Trax is the world’s leader in image recognition for retail. Providing leading technology and market data services to tier one manufacturers in over 45 countries around the world, we enable tighter in-store execution controls and holistic view of your competitive landscape, all in real time.

Headquartered in Singapore, with offices across APAC, Europe, Middle East, North America and South America, top brands such as Coca-Cola, AB InBev, Heineken, Nestle and Henkel leverage Trax globally to increase revenues at all points of sale.

Our mission

At Trax we are committed to delivering a more accurate, consistent and reliable way for consumer goods companies to understand how their products are performing in the marketplace, in real-time, using our leading technology platform.

Leaders in the field

Leaders in the field of image recognition for retail, Trax continues to push technological boundaries which has resulted in multiple industry firsts.

The first to:

  • Introduce real-time photo recognition analysis to retail
  • Bring retail image recognition to mobile smartphones
  • Scale above 500,000 store visits per month
  • Process over 1 million images per month
  • Deliver KPI reporting back to the salesperson in the store
  • Develop Trax Smart Cooler – a hands-free, real-time monitoring solution for coolers