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We Capture Retail

Trax Retail Intelligence:
Make informed commercial decisions and gain category growth

Trax Retail Intelligence is a powerful market measurement solution for consumer goods companies that delivers accurate, consistent and holistic category intelligence for smarter decision-making at the shelf.

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How it works

Shelf Data Captured

Our global retail audit panel captures shelf images across markets and retail channels.

Data Analyzed

Images are analyzed in the Trax cloud with our advanced Computer Vision algorithms.

Reports Available

Online market measurement reports are available to CPG clients on a subscription model

See it in Action

Drive overall brand and portfolio growth

Achieving 360-degree visibility into the category is hampered by traditional market data that is often static, manually captured and incomplete. Our path-breaking image recognition technology and global retail panel delivers a comprehensive read of market trends so you know what’s really happening on the shelf. Get greater visibility on shelf share, promotions, pricing and more across your category.

Spot opportunities before your competitors

Track your in-store performance and your competitor portfolios – their promotions and performance in the category. Get visibility on availability gaps, product placement trends, display execution effectiveness, price volatility, new product launches and more.

Devise data-driven go-to-market strategies

Leverage the Trax Quality Index, our proprietary metric that scientifically calculates shelf behaviour to not only improve in-store execution, but also to pinpoint category penetration gaps and SKU rationalization options. Achieve a balanced assortment portfolio and better align your retail strategy with shopper demand by ascertaining pack-size level trends and optimal promotion price.

One intuitive platform for your entire organization

Leverage executive dashboards or create your own smart data visualization to see answers to critical business questions much faster than before. Re-analyse data for different analytical queries and easily share insights with any user group in the organization, on any device, anytime.

Our difference is your advantage

Leaders in Computer Vision Solutions for Retail

Our breakthrough image recognition algorithms and deep learning platform are purpose-built for retail. We automate the collection and analysis of market data

Data Granularity & Reliability

Ascertain insights at any level from market down to the SKU, and view the actual shelf images to verify in-store issues

Retail Data Currency

Our Trax Quality Index provides manufacturers and retailers with a common language to identify and analyse execution gaps

Resources

Case study:

Out of Sight, Out of Mind - And Out of the Brewer's Control

A leading global brewer minimized out of stocks and maximized sales during weekends in key markets by adopting Trax

Overview brochure:

Trax Retail Intelligence

Market measurement powered by image recognition for a comprehensive view of category behaviour

We analyse 250 million products across over 1 million stores every month, spanning 45 countries, 350 retail banners and 30 categories.