The Future of Retail Excellence is Here

FORM is the new home of Trax IR.

Trax Retail and FORM have joined forces, combining industry-leading image recognition and retail execution technology into one powerhouse built to drive success in the field.

From Shelf Execution to Category Strategy in One Platform

Monitor Pricing and
Promotional Compliance

Get real-time visibility into pricing and promotional compliance across every store so your teams can close gaps faster and protect sales at scale.

Improve Field Team Productivity

Gain instant clarity on what’s happening in the field. AR-powered image recognition and Next Best Action guidance keep every store visit focused, consistent, and productive.

Protect Product Distribution

Confirm your agreed SKUs are present and correctly ranged across every retail account, and act on real-time data before sales volume is impacted.

Drive Fact-based Negotiations with Retailers

Strengthen every retailer conversation with image-verified shelf share, planogram compliance, and promotional execution data to negotiate better placement and more favorable terms.

Improve On-shelf Availability

Detect and resolve stockouts, voids, and distribution gaps as they happen, keeping your products available to shoppers in the moments that matter.

Track Perfect Store Program Execution

Give HQ and field teams complete visibility into Perfect Store program conditions, gap identification, root causes, and action plans at the category, customer, and field level.

Track Competitor SKUs

Gain full visibility into competitor presence, placement, and share of shelf across your retail footprint, so you can refine strategy and strengthen your category position.

Reset Planning and Evaluation

Gain full visibility into competitor presence, placement, and share of shelf across your retail footprint, so you can refine strategy and strengthen your category position.

The Reporting Engine Behind the World's Leading Teams

Trax gives global CPG brands the reporting power to track any category, any KPI, in any market.

Custom KPI Dashboards

Flexible, configurable dashboards built around each customer’s unique needs, so you’re always measuring what matters most to your business.

Perfect Store Score

A unified view of your Perfect Store program across all markets, with clear breakdowns by pillar, retailer, channel, and category.

Field Team Performance

Quickly identify gaps to your Picture of Success and pinpoint exactly where they stem from—whether it’s a team-wide issue or an individual performance challenge.

Performance Gaps across Retailers

Drill into retailer-level shelf metrics and pinpoint exactly where performance gaps occur so your team can take fast, targeted action.

AI-powered Next Best Action

Trax analyzes in-store performance against Perfect Store KPIs and automatically surfaces a prioritized action list for every sales rep.

Our Global Clients

Leading CPGs Trust Trax and FORM

Complementary strengths.
Immediate impact.

By unifying Trax and FORM, we’ve expanded our capabilities to deliver greater speed, intelligence, and measurable impact from day one.

Retail Intelligence Meets Retail Execution

Trax IR analyzes billions of shelf images to deliver real-time insights into on-shelf availability, share of shelf, pricing, and compliance.

Combined with FORM’s task management and workflow automation, teams can instantly prioritize actions, trigger tasks, and resolve in-store issues on-site—turning retail insights into measurable results.

Enhanced Data and Continuous Innovation

Advanced capabilities, including automated price detection, faster SKU onboarding, photo stitching, and editable planograms, deliver richer and more reliable data. Backed by one of the largest image recognition datasets in retail, we drive greater accuracy and continuous innovation across your brands and markets.

Deep Expertise.
Global Scale.

The unification of Trax and FORM brings together a world-class product and engineering organization with decades of CPG and retail experience.

With a global footprint and strong local expertise, we combine scale with deep category knowledge, delivering strategic guidance to deliver on your KPIS — wherever you operate.

Combining World-Class Solutions, People, and Scale

Markets
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Items Analyzed
Annually

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Global
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Built on the Strength of Trax

For decades, Trax has been a leader in retail image recognition and in-store analytics, helping CPG brands unlock lasting results through:

One of the world’s largest image recognition libraries
Global coverage across key CPG markets
Custom dashboards and reporting tailored to your business and KPIs