In the world of retail, competition for shelf space is rife. Martin Smethurst, Managing Director of EMEA at Trax, believes that by digitising the shelves, the sector can make sure every inch counts.
CPG companies send products to retail shops every single day of the week, sometimes multiple times even several times a day, but they often have no idea what their shelf looks like,” explains Smethurst. “How their shelf looks really dictates how much they’re going to sell – this is where technology comes into its own. By utilizing innovation, this is where you can give an organization like Coca-Cola or Nestle a picture of what’s happening in stores around the world.”