Joel Bar-El's Keynote Synopsis: "Facing the Shelf: Changing In-Store Consumer Experiences":
Think of all the possibilities if your eye was connected to a computer, what kinds of information would you see? Computer Vision is the technology of automated image analysis used in many fields like security, robotics, navigation, manufacturing and many other sectors. Trax’ fine grained image recognition algorithms have been developed with the consumer goods market in mind, with the ability to identify any packaged goods on the shelf in real-time. Learn how Trax has been able to provide in-store actionable insights to tier-one manufacturers globally, and how they are about to change the face of consumer experiences and with it, our understanding of consumer purchase decisions.