The holidays may bring joy and cheer, but this year’s shopping season is arriving early — and with a twist. As consumers navigate rising prices, tariff concerns, and limited stock, nearly 70% are kicking off their gift hunts ahead of time. Our latest Shopkick survey reveals how these early birds are reshaping the retail landscape, from tighter budgets to smarter spending. For brands, it’s time to think fast, act early, and meet shoppers where value meets convenience.
